Privacy Policy

Effective Date: September 12, 2026

BE NEO LLC operates Calm Wave. In this Privacy Policy, “Calm Wave,” “we,” “us,” and “our” refer to BE NEO LLC. This policy explains our handling of personal information in connection with trycalmwave.com, beneolife.com, purchases, customer inquiries, and the Calm Wave SMS Program. It also describes the choices available to you.

The Calm Wave SMS Program covers recurring promotional text messages about Calm Wave, including abandoned shopping cart reminders, product offers, and discounts. Participation is voluntary. Reviewing this policy, browsing our websites, or providing a telephone number for an order does not, by itself, enroll you in marketing texts.

1 Mobile information and SMS privacy

We do not share, sell, rent, or otherwise disclose your mobile phone number, SMS subscription information, or messaging consent to third parties or affiliates for marketing or promotional purposes. This restriction includes advertising audiences, lead generation, and the independent marketing activities of other businesses or brands.

Your permission to receive Calm Wave messages belongs to this program. It is not permission for another brand, an affiliate, an advertising partner, or an unrelated organization to contact you. We do not obtain SMS subscribers through purchased, rented, or transferred consent lists.

Limited operational processing is necessary to provide text messaging. Providers that host our messaging records, process subscription preferences, or transmit messages, including Twilio and telecommunications carriers, may process the minimum information needed for those functions on our behalf. This processing supports delivery, troubleshooting, opt-out suppression, security, and verification of consent. It does not authorize providers to use mobile information or consent for their own marketing.

Text messaging originator opt-in records and consent are excluded from disclosures for independent third-party use. Access is limited to the operational processing described above and disclosures required by a binding legal obligation. General provisions elsewhere in this policy about vendors, analytics, advertising, corporate changes, or legal requests do not permit the sale or disclosure of mobile information or messaging consent for marketing or promotional purposes.

2 Information you provide

Depending on your interaction with us, we may collect your name, email address, telephone number, billing and shipping addresses, account information, communication preferences, and information you include in forms or customer support messages. You should provide only information relevant to your purchase, inquiry, or subscription.

Purchase and checkout records may include the products selected, quantities, prices, discounts, order identifiers, shipping details, payment method, payment status, transaction references, and information about returns or refunds. Payment providers process payment credentials through the checkout. We use the transaction information made available to us to administer your order and resolve payment questions.

Do not send complete card numbers, account passwords, government identification numbers, medical records, or other sensitive information in an SMS reply. Contact customer support for an appropriate way to address an issue that requires additional information.

3 Information collected through website activity

Our websites and the providers supporting them may collect information about your device, browser, IP address, referring page, pages viewed, session identifiers, and interactions with products, shopping carts, checkout pages, and links. Cookies, local storage, pixels, scripts, and similar technologies may support these activities, depending on the features in use and your privacy choices.

For shopping carts, this information can include a cart or checkout identifier, the items added or removed, relevant activity times, and whether checkout was completed. We may receive corresponding order, checkout, and fulfillment information from our e-commerce platform and providers working on our behalf.

4 SMS subscription and interaction records

For SMS subscriptions, we keep the mobile number, subscription status, and evidence of the enrollment request and confirmation. Evidence may include the date and time, the form or page used, the consent wording presented, the selected consent control, and the confirmation reply. Where collected, IP address and browser information help establish the origin of the request.

Messaging records may include the messages sent and received, delivery results, timestamps, relevant link interactions, requests for help, and opt-out events. We use these records to operate the program, respect your preferences, investigate delivery issues, and demonstrate when and how permission was obtained.

5 How we use personal information

We use information to operate our websites, process payments and orders, arrange delivery, handle returns and refunds, answer inquiries, and maintain customer records. We may also use information to identify errors, improve products and services, measure website performance, prevent fraud, protect our systems, and comply with obligations that apply to our business.

Marketing use depends on the channel and the permission required for that channel. Calm Wave marketing SMS messages are sent only after the SMS enrollment and confirmation process has been completed. Consent to email marketing, cookies, account creation, or a purchase is not treated as consent to marketing text messages.

An order confirmation or shipping email is separate from this marketing SMS subscription. The Calm Wave SMS Program does not automatically enroll you in text messages about orders, shipment tracking, or another product brand.

6 SMS enrollment and confirmation

At a Calm Wave web form or checkout offering SMS enrollment, you may choose a separate, optional SMS consent control that is not selected in advance. The disclosure identifies Calm Wave / BE NEO LLC, describes the marketing messages, and provides information about frequency, charges, cancellation, help, and links to this policy and the SMS Terms.

After you submit an enrollment request, we send a confirmation text asking you to reply YES. We activate recurring marketing texts only after receiving that affirmative confirmation. Without the required confirmation, we do not send promotional messages or shopping cart reminders. You may buy products and use customer support without subscribing.

Message frequency varies according to promotions and your interactions with Calm Wave. Message and data rates may apply under your mobile service plan. Reply STOP to cancel or HELP for assistance. Support is also available at support@wellnesshubstore.shop.

7 Cookies and abandoned shopping cart reminders

We use shopping cart and checkout activity collected through our website, cookies or similar session technologies, and our e-commerce integrations to determine whether a cart was left without a completed purchase. A session, cart, or checkout identifier may connect that activity to contact information you provided. We do not treat detection of an abandoned cart as SMS permission.

We use this activity for a text reminder only when the associated mobile number has an active, confirmed Calm Wave SMS subscription that includes cart reminders. We send no more than one reminder for each unique abandoned cart, and any such reminder is sent within 48 hours of the abandonment. We do not continue sending reminders for that same cart after that window.

If the purchase is completed, the subscription is canceled, or confirmation is missing before the scheduled send, the reminder is not sent. A later, genuinely distinct cart created through your shopping activity may qualify for its own reminder under the same rules. We do not create new reminder events merely by resetting a timer or reusing an unchanged cart.

A cart reminder may contain a link to review the cart or resume checkout on our website. The text message does not complete a purchase, authorize a charge, or request payment credentials by SMS.

8 Service providers and other disclosures

We may give providers the information they need to perform services for us, such as hosting, e-commerce operations, payment processing, shipping, fulfillment, customer support, communications, security, and website measurement. The information involved depends on the service. For example, a fulfillment provider needs delivery details, while a messaging provider needs the destination number and relevant message data.

Providers are expected to handle information for the service they perform and under the applicable contractual and confidentiality restrictions. Access to SMS enrollment and consent records is limited to providers whose role requires that access. A vendor relationship is not permission to use those records for independent marketing.

We may disclose information when a binding legal requirement requires it, to respond to valid legal process, or to establish or protect legal rights and investigate fraud or security incidents where permitted. If our business undergoes a corporate restructuring or ownership change, information remains subject to applicable privacy restrictions. Such a change does not itself transfer permission to send marketing texts for a different sender or purpose.

9 Advertising technologies and cookie choices

Where used, advertising and measurement technologies may process device identifiers, website activity, and related non-SMS information to measure advertising effectiveness or present relevant advertising. Some of these activities may be considered a sale, sharing, or targeted advertising under applicable privacy laws even without payment for a customer list. The mobile information and SMS consent protections in Section 1 apply regardless of how an advertising arrangement is described.

You can control cookies through your browser and any privacy controls offered on the website. Blocking or deleting cookies may affect cart continuity, preferences, and other features. Where applicable law requires additional advertising choices or recognition of an opt-out preference signal, those requirements apply to our handling of the relevant information. You can also contact us about your choices.

Changing cookie settings does not automatically cancel an SMS subscription. To stop program texts, reply STOP or contact us with the mobile number concerned. Similarly, SMS permission does not replace a cookie or advertising consent that may be required.

10 Retention and suppression records

We retain personal information for the period reasonably needed for its purpose, taking into account order administration, customer inquiries, security, legal obligations, and dispute resolution. Retention periods vary by record type and the reason it is held.

Consent records are retained while the permission is relied upon and for any additional period necessary to document compliance or resolve an issue. After an opt-out or deletion request, we may keep a limited suppression record and supporting evidence so that your number is not accidentally enrolled again. Retention of such a record is not permission to send you marketing.

11 Security and processing locations

We use reasonable administrative, technical, and organizational measures designed to protect personal information and restrict access to those who need it for authorized work. No internet transmission or electronic storage system provides an absolute guarantee against unauthorized access, loss, or misuse.

Our staff and service providers may process information in the United States or other countries where they operate. Where international-transfer safeguards are required by applicable law, those requirements apply. Processing in another location does not remove the restrictions on mobile information and SMS consent described in this policy.

12 Your privacy and communication choices

To stop Calm Wave program texts, reply STOP to the sending number. We may send one final cancellation confirmation and will stop further program messages unless you complete a new enrollment. A later order, website visit, or abandoned cart does not reverse an opt-out. If you cannot use the original number, email customer support and identify the subscribed mobile number.

You may unsubscribe from promotional emails through the unsubscribe option in those emails. Necessary non-promotional emails concerning an existing order may still be sent. Email and SMS preferences are maintained separately.

Depending on the law applicable to your request, you may have rights to access, correct, delete, or obtain a copy of certain personal information, withdraw consent, or object to certain advertising-related processing. Contact us to make a request. We may need reasonable information to verify your identity or the authority of a representative. We will explain any applicable exception and respond within the period required by law. We do not penalize you for exercising applicable privacy rights.

13 Children and eligibility

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. The Calm Wave SMS Program is intended for adults who are at least 18 and authorized to use the mobile number they provide. If you believe a child has provided information or enrolled improperly, contact us so we can investigate and address the record.

14 External services and links

If you choose to use an independently operated payment service, external website, or other third-party feature, its own privacy information may also apply to the data it collects directly. Our inclusion of a link does not give that organization permission to receive or use our SMS consent records for marketing.

15 Updates to this policy

We may revise this policy to reflect changes in our practices or applicable requirements. We will publish the updated version with a revised effective date and provide additional notice where required. A policy revision, continued browsing, or an existing purchase will not be treated as new consent to a different SMS sender, purpose, or program.

16 Contact and related terms

BE NEO LLC / Calm Wave
Email: support@wellnesshubstore.shop
Mailing address: 30 N Gould St, Sheridan, WY 82801, United States

For SMS help, reply HELP. For cancellation, reply STOP. You may also use the email address above for privacy requests and subscription questions.

Calm Wave SMS Terms and Conditions: https://trycalmwave.com/pages/sms-terms

Current Privacy Policy: https://trycalmwave.com/pages/sms-privacy-policy